“互联网+”时代学术期刊传播渠道优化探究

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“互联网+”时代学术期刊传播渠道优化探究

蒋华林

【期刊名称】《中国科技期刊研究》 【年(卷),期】2016(027)006

【摘 要】[目的]建构开放、互动、便捷、公益的学术期刊多元传播渠道.[方法]采用网络检索调查法对作为样本的法学类、社会学类学术期刊知识传播现状进行研究.[结果]在“旧伤”与“新愁”之间,诠解我国学术期刊面对数字化踟躕不前原因,通过对两种典型学术期刊个案解剖,并且延伸个案分析,探索一条体现学术期刊主体性、主动性、社会性的务实、有效、具有推广价值的知识传播途径.[结论]在“互联网+”时代,学术期刊应该主动适应数字化传播媒介变革与受众阅读方式更新情势,树立新媒介时代的创新思维,拓宽并优化传播渠道,合力推动学术期刊及时传播学术新知,推动学术繁荣与学术发展.%[Purposes] This paper aims to construct multiple academic journal communication channels which are of

openness,interaction,convenience and commonweal.[Methods] We studied the current situation of academic journals of law and sociology which were chosen as samples by using the method of network retrieval

survey.[Findings] This article shows the reasons why academic journals faltered when facing the digital environment with "old wounds" and "new sorrow".Through the analysis of two typical cases and the extended one,the article has explored a route of knowledge communication which is practical,effective and worthy to be widely spread and embodies

subjectivity,initiative,sociality of academic journals.[Conclusions] In the era


of Interaet +,academic journals should adapt to the change of the digital media environment and the changing reading ways of readers,set up an innovative thinking of the new era of media,broaden and optimize communicating channels,improve academic journals,spread more academic products and promote academic prosperity and academic development.

【总页数】8页(P571-578) 【作 者】蒋华林

【作者单位】广东财经大学经济贸易学院,广州市仑头路21号 510320 【正文语种】中 文 【相关文献】

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