《展览展示设计》课程教学大纲

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《展览展示设计》课程教学大纲

一、课程基本信息 COURSE INFORMATION 课程代码：

课程名称：展览展示设计

英文名称：Exhibition Spaces and Design 课程类别：专业选修课 Elective unit

学时：32 （实验学时：16）学分：2

适用对象：会展经济与管理专业本科生考核方式：考查

先修课程：无

二、课程简介 COURSE DESCRIPTION

随着教育类展览与商业性质会展的发展需要，展示设计的应用呈现跨学科发展的趋势。在展示空间中，通过应用各类新科技手段与艺术设计去实现信息传达。展示设计是个综合的过程，展示空间的最终实现是需要融合各个领域的知识。会展专业学生需牢固掌握的展示空间设计基本要素与技能，了解国际趋势上最新的科技媒体应用手段，增强案例分析能力，对设计方案的判断能力，能从事基本的策划与提交设计方案。一般掌握展示设计基础操作的三维软件，最终实现视觉展示设计效果。一般了解其行业的相关规范及运用。作业设置为学生独立/团队设计规划展览，通过案例学习，实地考察研究实例，设计规划展览项目，着重培养学生动手实践能力。并且通过双语教学、互动锻炼学生的英语阅读及文献搜索能力，具备国际视野。

This unit of study introduces the basic exhibition design techniques: concepts, procedures, materials, and tools necessary for producing and managing exhibition projects on both commercial and educational case. It will also include the principles of applying the interactive technology to the exhibition for achieving the communicational goals. Students will develop the skills of designing and organizing an exhibition integrating with design process space planning, traffic flow, object placement, use of graphic elements, interpretive techniques, and participatory and interactive strategies. Students will learn the skills of sketching, drafting, and 3d modeling by designing an exhibition layout during the lab period. The course focuses on the researching skill, analysis of the case study, gaining insight into exhibition planning and development. The content of the course is delivered in bilingual languages, which improves students' English skill and show an international perspective.

三、课程性质与教学目的 PROGRAM MISSION & LEARNING OUTCOMES 《展览展示设计》为会展经济与管理专业本科生的选修课程。

1) 介绍展览展示设计概念，掌握设计流程与设计项目管理统筹。

2) 理解展示设计与观众的沟通手段与信息传达的方式，了解色彩与信息设计对展示的影响。

3) 进行室内外场地分析，有效规划展示空间。

4) 学习展示空间结构与人体工学相关的内容，设计空间布局观众的影响。 5) 了解各类高新科技在展示设计中的应用与效用。 6) 通过创意思维练习，掌握设计方法。

7) 通过案例学习及实地调研，掌握对展示设计空间分析能力。

8) 并结合思政内容，强调社会主义核心价值观，弘扬习近平新时代中国特色社会主义思想。推广“科技兴国”战略，增强学生对信息科技的兴趣。并且从案例中突出我国科技在展示设计中的应用与创新。

9) 学习使用电脑三维绘图软件进行展示设计创意,掌握三维设计建模原理，理解三维设计流程，掌握三维设计软件(Sketchup)的基本操作，根据各类展览设计需求进行软件应用。

10) 通过增加外语授课内容，提升学生英语阅读及理解能力。 Elective course and objectives: 1. Provide students with an understanding of basic exhibition design techniques and the procedures of planning an exhibition;

2. Introduce students to a range of skills for communication, designing, planning, and evaluating an exhibition design project; color theory and information design

3. Site analysis and planning the exhibition space;

4. Includes the knowledge of organizing the space, proportioning system;

5. Student will understand function of interactive technology applied to exhibition； 6. Learn design methods through creative thinking exercises;

7. Through case study and field investigation, master the ability to analyze the display design space.

8. Combined with ideological and political content, emphasizing the core values of socialism, and promoting Xi Jinping's new era of socialism with Chinese characteristics. Promote the strategy of "rejuvenating the country through science and technology" to enhance students' interest in information technology. Though case studies, highlight the application and innovation of technology application in display design.

9. Give the student an understanding of the basic concepts of modeling and presentation so that they will develop skills in creating and using 3D modeling software (Sketchup) for visualizing different kinds of exhibition design.

10. Increasing the course’s content with English translation, Improve students' English reading skill.

四、教学内容及要求 COURSE CONTENT & COURSE OUTLINE 模块一展览展示设计简介

Section One Introducing exhibition space and exhibition design

（一）目的与要求 Course outline

1．了解课程简介，课程进度，作业要求，参考资料; 2．通过启蒙案例，初步了解各类展示空间设计; 3．介绍课程所应用的三维建模软件Sketchup;

4．弘扬“科技兴国”战略，增强学生对信息科技的兴趣，了解掌握技术对就业帮助。

1．Understand the course outline, schedule of weekly class, notices, reading lists and setting of assignments.

2．Learn different types of exhibition space through case studies.

3．Introducing 3D modeling software application in the Lab section, which refer to Sketchup.

4． Promote the strategy of "rejuvenating the country through science and technology" to enhance students' interest in information technology. Understand software manipulation will be benefit to the employment.

（二）教学内容 Course content

1．主要内容 Main content

- 课程简介，课程进度，作业要求，参考资料；展览设计案例； - 三维建模软件Sketchup介绍；

- 普及就业技能需求，介绍掌握技术与提升动手能力的重要性，宣传“科技

兴国”战略。

- - - -

Course outline, schedule of weekly class, notices and setting of assignments; Case studies of exhibition design;

Introducing 3D modeling software Sketchup;

The demand of employment skills include software operation and practical ability, which refers to the strategy of "rejuvenating the country through science and technology".