商务报告 英文

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June 25, 2014

Dear Si Sir：

This report is on the deficiency of TaoBao’s credit during the transaction and its resolved ways.Aiming to this purpose,we conduct the questionnaire to the students of MinNanNormal University on the deficiencies of Taobao.Different students’ purchasing frequencies on Taobao result in the different level thoughts of its deficiency.

Then,we make the summary of their thoughts about Taobao’s credit deficiency.

The summary of Taobao’s credit deficiency

1.In the early period of its credit hype,there was a lot of companies which specialize in providing false IP address,false user name,false comments and false transaction by special software for Taobao’s high credit grade.

2.Some sellers on Taobao gather together by QQ Group to buy some goods of equal value on commutative store to upgrade its credit grades,which actually was not involved its real transaction but only proforma funds contact.

3.Using the third stage to its credit hype. There are two ways to make it. The one is to conduct

members’ interactive transactions by the third stage.The other is to conduct dealing by professional buyers.compared with each other, the the latter is more quick to upgrade its credit grade.

The analysis of its credit hype cause

Firstly,in order to sidestep trading risks,most of buyers would choose those sellers who has high credit grades and huge visiting tracks.Although many buyers recognize that those sellers may pretend its high credit grades by counterfeiting, they still choose to do so for their mental secure effect.

Secondly,many buyers used to browse goods ranked previously in the search results. It was showed in the survey that 80% of taobao buyers would choose to view goods displayed in the first few pages,however there was of less than 5% buyers will choose goods ranked after page 10. Because credit is one of the main factors influencing the sellers’ goods ranking, marketers have to improve credit grades through the hype.

In addition,the cost of using false trading records to upgrade its credit grade is lower.Many selles did not want to do so originally,but other rivals’s credit grade jump quickly by doing so.In order to enhance their competitive edges,they had no choice but to do same.

Due to Hype security’s improvement and false trading lifelike, it is difficult for the inspection system to identify them, which makes more sellers choose to do so without concern.

The recommendations On the basis of the above findings,i would recommend that TaoBao can cooperate with express company to identify the fake orders.What’s more,Taobao should make some incentives for the new seller to help them attract consumers.In doing so, the green hands would choose some decent methods to improve their credit grades instead of by credit hype.In addition,Taobao can also Cooperate with the government to publish relevant laws to regulate the behavior on online transactions.Meanwhile,strengthen the credit education of buyers and sellers by internet for the publicity of credit culture and credit moral cultivation.

Yours sincerely Huang Bilin

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