【#文档大全网# 导语】以下是®文档大全网的小编为您整理的《德芙英文广告语》，欢迎阅读！
德芙英文广告语
下面是带来的关于德芙英文广告语文案，欢迎阅读!德芙经典广告语Dove chocolate is Mars company in China launched one of the series.1989 to enter the Chinese market, in 1995 to become the leading brand of Chinese chocolate. "Milk fragrant, silky feel" a classic advertising language, won the public favorite. Dove's silky fragrance not only represents the chocolate's "gold standard", has also become a new era of women's emotional endorsement exports.Dove ads with the passage of time launched a series of ads to window articles and silk-based women articles. In a certain period of time to deepen consumer awareness and familiarity Dove, and no shortage of new ideas, to take a long-term average distribution strategy. Series of articles is consistent style show "enjoy silky." In the Dove ads repeat the most is a "longitudinal enjoy silky", with a brief concise summary of the essence of Dove chocolate "milk fragrant, silky feel, at the moment to do silk slippery", touch the taste buds, To give consumers a "silky feel" psychological experience. Dove advertising in the early stages of development, because of its in the international market has a high brand awareness, the beginning of the 2007 TV commercials, in an increasingly fierce market environment, the success of a stroke. 2007 CCTV prime-time broadcast every day Dove chocolate will be the latest TV ads "reading." Professional evaluation of it Dove milk
chocolate charm and pure quality portrayed. Its unique creativity and production of shooting skills will Dove milk chocolate to a new realm. This is the production of advertising or continued Dove elegant temperament in the past, the protagonist or the use of beauty, beautiful screen, elegant music, bright colors, giving the overall first impression is unspeakable Shuxin. This year's Derv silky woman articles also emphasized the "vertical enjoy silky", most want consumers to experience its essence lies. Advertising guru Ogilvy said, "Do not sell goods, to sell the dream." Dove in this dream and sense of interpretation of their own brand.2008 Dove advertising is deeply rooted in this year's advertising to take the window articles to "jewelry", "coffee" "fashion" these fragments of life so that the audience self-collage, forming a "petty bourgeoisie" symbol and fashion, aesthetic The mood of space. The whole picture is simple, elegant colors, black and white colors against the background of the rich chocolate, the plot is simple, but impressive. The background music of this ad is to create a romantic atmosphere. Although the ad is not known big stars, but it uses the beauty of the United States can reflect the contrary.People feel beautiful heart. In the world, chocolate seems to have become the people to pass emotion, enjoy the moment of choice for the best share.Love is a good thing, chocolate and flowers are now to become a symbol of the typical expression of love. See chocolate people will think of love,
especially Valentine's Day Dove chocolate has become the first choice for Chinese men to send his girlfriend thing, like all the boyfriend that day to eat Dove's girl, the kind of sweet heart And warm.
本文来源：https://www.wddqxz.cn/bc604c92162ded630b1c59eef8c75fbfc67d9470.html
2022-03-27
