客户开发

【#文档大全网# 导语】以下是®文档大全网的小编为您整理的《客户开发》，欢迎阅读！

如何开发外贸客户

以下的内容是最近从别人那里学习来的经验，加上自己的理解。至于经验是否适合我，还有待实践的证明，不过至少他山之石可以攻玉。

客户开发大概分为：发布广告、在搜索引擎里直接搜索潜在的客户、写开发信、电子邮件战

第二步中可以借鉴的方法

1关键词法，直接查找潜在客户发布的求购信息 2 对B2B上的求购信息进行深加工 3逆向法，供应商同时也是采购商 4横向法，产品的外延

5纵向法 这个产品的上游，下游

第三步中应注意开发信应该是简洁明了的介绍公司基本情况，体现公司的特点：价格有竞争力，有工厂，暗示客户绕开中间商直接和厂家合作。目的是要吸引客户到公司网站上参观。 开发信应注意的事项：

（开发信的成功与否，跟开发信内容的大少无关，关键是你怎么把涉及到客户每一个利益、兴趣都说到，能连起来，他都会继续看下去，邮件开发成功与否与以下几个方面有关：（按主次顺序） 1.邮件标题

2.邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣. 3.所联系的人的职位和权利（Pls send to the RIGHT PERSON） 4.发信人日后沟通技巧

Dear Sir or Madam:

[Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company ].

We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitive price in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give


satisfactory services.

Products: carbazole series, fluorene series, polycyclic series, anthracene series, aromatic amine series

Service:We specialize in the Bromination, Nitration Reaction, Iodination, Suzuki Reaction, Witting Reaction, Ullmann Reaction, sublimation, recrystallization, column purification, molecular distillation unit operation, able to accept grams to tons of synthesis services and refined processing services for customer Cover of Land:oled materials

Looking forward to hearing from you at your convenience. Thanks & best regards, Yours faithfully, Kelly

最后就是要对自己，对产品，对公司要有绝对的信心。然后就是多站在对方的立场思考问题，多一些同理心。

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