《中国出口商品品牌评价规范》团体标准解读

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New association standard on brand evaluation for

international trade



作者：孙加顺 作者机构：不详

出版物刊名：中国标准化：英文版 页码：46-49页

年卷期：2018年 第4期

主题词：国际贸易;品牌;经济全球化;标准;协会;评估;出口企业;国际市场



摘要：Brand economy becomes an emerging phenomenon for international market and trade in the context of economic globalization and increasing competition, to gradually take over the competition of price and quality. Obviously, export enterprises, especially small and middle sized export enterprises now face more pressure and challenges under such circumstances due to their various disadvantages.

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