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流利说商务英语Level5 Unit2 Part1 Market Share Terms
Total addressable market or TAM
Total addressable market or TAM is the total market demand for a product in a year.
It is used to indicate how much potential a business has in the market.
Before calculating TAM, a company should consider its ability to reach its target market.
Target market
A target market refers to a group of consumers that a product or service is aimed at.
These customers can be identified by income level, age, gender or location.
By defining a target market, companies can make their marketing campaigns more focused.
By defining a target market, companies can make their marketing campaigns more appealing and effective.
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Unit sales
Unit sales refers to the number of products a company sells over a period of time.
For example, if a company sold 5 million mobile phones in a year, then it sold 5 million units. Unit sales analysis can be used to calculate a company's average product price.
Comparing unit sales regularly can help determine if the company is moving in a positive direction.
Key players
Companies with a large market share are known as key players.
They have a dominant position in the market. Without competitive products and services, new companies may struggle to compete with key players.
However, by analyzing key players’ strengths and weaknesses, companies can find their own niche in the market.
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2022-12-18
