(精品)创意简报模板

2023-04-06 12:08:20   文档大全网     [ 字体: ] [ 阅读: ]

#文档大全网# 导语】以下是®文档大全网的小编为您整理的《(精品)创意简报模板》,欢迎阅读!
创意,简报,模板,精品
CREATIVE BRIEF 创意简报



Client(客户): Brand(品牌): Date(日期):

Brand Definition(品牌定义):

Marketing Problem Definition (行销问题)

Role And Aim Of Advertising (广告的角色和意图)

Competition scope(竞争范畴)

Target Segment and its current situation (目标对象及其现状)

Impact of advertising you want ( 期望广告对消费者有何影响 )




Adverting information and brand proposition广告信息或品牌主张)

Critical Support (重要支持)

Necessary information (必要事项)

Advertising Tone广告格调)

Background Information Concerned (相关背景资料)


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