市场营销策划方案之——目 录

【#文档大全网# 导语】以下是®文档大全网的小编为您整理的《市场营销策划方案之——目 录》，欢迎阅读！

目 录

一、浓妆艳抹化妆品简介 ············································· 1 二、市场营销环境分析 ··············································· 1 （一）行业背景分析 ·················································· 1 （二）行业竞争分析 ·················································· 3 （三）消费者分析 ····················································· 4 三、项目SWOT分析 ·················································· 6 （一）优势分析 ······················································ 6 （二）劣势分析 ······················································ 7 （三）机会分析 ······················································ 8 （四）威胁分析 ······················································ 8 四、市场细分及市场定位 ·········································· 10 （一）市场细分 ······················································ 10 （二）市场定位 ······················································ 11 五、市场营销策略 ·················································· 11 （一）产品策略 ······················································ 11 （二）价格策略 ······················································ 12 （三）渠道整合策略 ················································· 12 （四）促销策略 ······················································ 13 六、经费预算 ·························································· 14 七、总结 ······························································ 15 八、附录 ······························································· 19

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