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霸象文化 -
Rachael Townsend
6783 East Shore Street ◆ Rockford, IL 60987 216.322.9978 ◆ rachaeltownsendk@hotmail.com
EXPERIENCE
WUNDERMAN, ACCOUNT EXECUTIVE – BURGER KING, CHICAGO, IL, JULY 2006—present ● Manage six creative/production projects and an annual budget of $4MM
● Oversaw complete menu board revamp test across 115 stores in four markets nationwide ◆Wrote creative brief resulting in three separate concepts tested among 600
consumers in focus group
◆Led production of 75 POS elements with a budget in excess of $1MM
● Spearheaded all aspects of 15 tests, spanning feasibility tests, ops tests, and ultimate national rollout
● Worked closely with more than a dozen key cross-functional Burger King clients across product categories including breakfast, desserts, burgers, salads, chicken, and fish
● Partnered with promotional teams at the NFL, AOL, Sprint, FOX TV, and Nickelodeon, launching integrated in-store programs in 7,900 restaurants ● Lead creative development and production on 5—10 national projects monthly with up to 50 POS pieces each
● Worked with internal event marketing team to launch new Chicken Baguette sampling program
DRAFT, ASSISTANT AE – BUEGER KING, CHICAGO, IL, February 2006 — JULY 2006
● Helped develop, produce, and launch several new POS projects rolled out nationwide
● Prepared comprehensive competitive analysis tracking all promotional activity for QSR companies including McDonald’s, Wendy’s and Subway
● Developed artwork for dozens of coupon books requested by franchisees across the country
EDUCATION
INDIANA UNIVERSITY – Bloomington, IN, 2006
● B.A. in Psychology; Criminal Justice Minor; Business Concentration ● Overall GPA 3.3/4.0 ● Dean’s List Fall 2004
ITALIAN STUDIES INSTITUTE/DRAKE UNIVERSITY – FLORENCE, Italy, Spring 2004
● Studied communications and Italian culture
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2023-04-06
