商务英文报告

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The Nature of Competitive Market and Contestable Market



A . Compare

1 The Diversification of Retail Format

Western retail after a few circulation revolutions basically formed the department stores and supermarkets the two formats for the backbone levels and forms, At present basically have the following four types: one is the distribution centre as the foundation of the large supermarket chain, mainly through the distribution center radiation a batch of supermarket management network of the formation of the regional. The second is large supermarket as the core, in urban and rural or highway side, many of the stores connected scale shopping center. Three is a large department store is given priority to, including catering, entertainment, housing is a body comprehensive market, this is large and medium cities a major retail format. (Jackson, 2002) Four is small and medium-sized supermarkets, Convenience store, discount store, boutique retail business network formed. According to the statistics, the global retail industry in the top enterprises in most business two to three kind of format, some enterprises in five formats even in business at the same time. (Viaene and Gellynck, 1995)



With the development of economy and the improvement of income level, the people to form a diversified business service requirements, the inevitable requirement of the variety of commercial with suitable.



2 Management Internationalization and Chain



The business enterprise management of international mainly in the following aspects: the enterprise's economic activities is not limited to country, to have a large proportion in the foreign market; Enterprise operation mechanism, system standard



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专业定制各类报告 ，淘宝ID：华中秘书网

and consistent international market; Domestic circulation field opening fully realized. The business enterprises of the developed countries have achieved a higher degree of internationalization. It shows at the one hand they will expand their business to foreign markets; open stores in foreign countries and purchase goods in foreign countries. France, for example, one of the main of their business—“Auchant” group has set up a file in the ten countries established more than 200 different sizes of super market, the large and medium-sized supermarkets accounted for about 20%. (Mark and Miti, 2008)



In grocery industry, efficient sourcing and buying with low cost are the key points. In order to purchase inexpensive commodity and control the cost, most of enterprise in this industry has set up buying offices and department in low labor cost countries, respectively in China, Thailand, Vietnam and other Asia countries where is helpful for sourcing competitive product and creating high profit in market. On the other hand, these countries greatly exploit domestic markets in foreign countries and set up retail enterprises by cooperating with foreign joint ventures and most of large retail enterprise takes chain operation mode.



3 Organization Structure Centralization, Scale



With retail enterprise becoming larger, western retail organization structure is trend of centralization. Large business enterprise unity, concentration, decided it easy to accept the supervision of the public any a branch operation fault will affect the overall credit. (Marsh, 1992) This has prompted enterprises to strengthen self-discipline, guarantee product quality and service level, and can further enhance the enterprises competitiveness.



4 The Circulation Function of the Dominant



The change of the operational manner and the expansion of the scale of the



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