【#文档大全网# 导语】以下是®文档大全网的小编为您整理的《广州酒家英文presentation》，欢迎阅读！
Guangzhou Restaurant Group . , Ltd was established in 1935. It has been praised "The
No.1 restaurant in Guangzhou". The main business of Guangzhou Restaurant consists of two parts, one is catering services, the other is food industry. In terms of catering services, it has been being committed to carrying forward the heritage of traditional Cantonese cuisine and the innovation of new dishes.
Some of the most famous specialties include Wen Chang Chicken,Kapok Duck(红棉嘉积鸭), Deep Fried Duck Palm(百花酿鸭掌), and Three-colored Lobster(三色龙虾).
Certainly, distinctive specialties are cooked by these excellent chefs.Guangzhou Restaurant
has trained many famous chefs. Such as Mr. ZhongQuan, "King of Cooking in the South"; Mr. Wu Luan, "King of Shark Fin"; Mr. Liang Duan, "Famous Chef of Guangdong and Hong Kong"
Guangzhou Restaurant dedicated to develop the food industry. In 1998,it established the Likoufu food Co., Ltd（利口福食品有限公司） as the large-scale modernized food production base. With professional centers of technology research and development and food inspection, as well as several advanced production streamlines, it can produce more than a hundred kinds of foods, which are divided into eight series, including the moon cake, quick frozen snacks, Qiuzhifeng cured meat (秋之风腊味)and so on. Among these food, its moon cake is recognized as the best of the Cantonese-style moon cakes.
Likoufu food Co., Ltd has established sales network in many countries, such as America, Canada, Japan and some countries in Europe. It is progressively carrying out the operation mode of franchise chain by increasing its sales outlets and the brand influence and market share. We can see the catering services in Guangzhou Restaurantare featured as traditional, and the food industry part is in line with the development of modernization. Business profile（业务状况）
From the introductions above, we can see thatthe Guangzhou restaurant today is the result of enterprise transformation and upgrading.It do a good job in its main business of catering
services and food industry, and strive to improve the enterprise management level and ability of R & D and innovation, and constantly keep pioneering emerging market, accelerate enterprise market. As a result, the stable and rapid growth of major economic indicators is maintained.
We can see this from its financial data in recent years:
From the form, we can see that since the year of 2008, its profit has kept growing stably.Especially in 2012, Guangzhou Restaurant’s major economic indicators
achieved a double-digit growth, the group achieved a total of main business income of 1.324 billion yuan, which has increased by 13.54% compared with last year.
Guangzhou Restaurant has developed a standardized corporate governance structure. In accordance with the organizational and structural form of “group
corporation-filiale(分公司)”, Guangzhou Restaurant has established sound(健全的) right allocation mechanismwithin the group, and it uniformly coordinates company's
production and management, capital operation and other business affairs of its subordinate companies. It has also formulated corresponding system and annual targets（年度指标）forall subsidiaries(分公司) under unified examination and unified management. SO Strategy
Do market segmentation
Make the use ofits old and famous name to develop foreign markets and attach
great importance to the protection of old and famous enterprises brand, pay attention to brand value promotion
Implement the strategy of cultural marketing WO Strategy
Take the full advantage of advanced technology. Advanced technology can
facilitate the automation and electronization, which can cause more effective capital allocation.
Learning advanced management experience ST Strategy
Take the brand and quality strategy
Adopt the strategy of megamerger(强强联合) and achieve quantitative
business(规模化经营) WT Strategy
Actively seek national policy and funding support, solve the enterprise's fund
bottleneck
本文来源：https://www.wddqxz.cn/5b1ad46f960590c69fc3760c.html
2022-04-01
