托福听力模考TPO11真题(附带答案)

2022-04-29 11:24:38   文档大全网     [ 字体: ] [ 阅读: ]

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托福听力模考TPO11真题(附带答案)

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TPO11 Lecture 4 Business

Narrator

Listen to part of a lecture in a Business Class.

Professor

Let's get started. Um, last time we were talking about the need for advertising.

Now, let's look at how you can successfully call attention to the service or product you want to sell. To succeed,

you’ve got to develop a systematic approach. If you don't come up with a system, um, a plan, you risk ** decisions that waste money, or even drive away potential customers. But what does a systematic advertising plan look like? Well, it covers what we call the ‘Four Ms’. The ‘Four Ms’: Market, Media, Money, Message.All are important areas to focus on when creating your advertising plan. We will look at them one by one....

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