The Advertising Game市公开课

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The Advertising Game (No.33)

Teaching aims:

1. To learn about the development of advertisement.

2. To help to draw more attention to public ads and sense of

social responsibility.

3. To get students to design a fly sheet. Teaching Importance:

1. To learn about the development of advertisement.

2. To help to draw more attention to public ads and sense of

social responsibility.

3. To get students to design a fly sheet. Teaching Difficulties:

1. To get the students to design a fly sheet.

2. To make clear to the students the contents and the structure of the text. Teaching Procedures: Step Ⅰ Leading-in 1. Greetings.

2. Talk about fly sheet---- one kind of advertisement. 3. Question: where have you seen ads? Step Ⅱ Before reading

1. Look at the ads pictures and try to guess what it is advertising.



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2. Try to classify the pictures according to the questions below: ① Which one or two is completely different from others? ② Which one is the simplest? ③ Which one has a spokesman?

④ Which one gives you a feeling of happiness? ⑤ Which one is a bit humorous?

3. Pair work: Talk with your partner to decide a possible order of these pictures based on their attractiveness. Step Ⅲ Reading

1. Read the text and then try to match pictures just now we have seen with each paragraph.

2. Fill in the blanks with words in the text: The classic ads

The classic ad gives information about finding some products. It is just the①____ of a company, maybe including a general location. You may know what the company sell, where they are located and the ②____ ____.

In situations full of④______, ads need to attract and hold the attention of the public by using attractive pictures or the words of experts. A lot of money has to be spent.

People are used to seeing high standards of visual design due to ⑤______ _______.Modern ads must combine the highest standards of design with ideas⑥______ to the products to make them more ⑦________.

However attractive the idea is, people clearly know the main ⑧______of an ad is to make them buy their product. Therefore , some top advertisers use ⑨_______and new and unusual ideas to surprise people and create something new.

The③_________ attractive ads. The ads combing the design ideas with the products The top ads.

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The public ads which

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There are also some ads aiming to make○11 _______to society. These ads have helped to increase○12____ _____ which has made our society a better place for everyone.

______society.

1 name ○2 brand names ○3 visually ○4 competition Answer○

5 ads boom ○6 linked ○7 attractive ○8 purpose ○9 humor ○

10 benefit ○11 contributions ○12 public knowledge ○

3. Use one sentence to summarize the text.

This text is mainly about the ________ of advertisement. 4. Choose the correct structure illustration for the text.

Step IV Practice

Work in groups of four to design a fly sheet about saving water (If time limited, let students do this as their homework.) Step V Homework

1. Give out the fly sheet you designed to the students in our school.

2. Exercise 5 on page 27.



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